International Journal of Research

Gnanaselvi, G., M.Com., MBA., PGDCA.,B.Lisc, Research Scholar, P.hD – Full Time, NGM College (Autonomous), Pollachi, Tamilnadu, India- 642 001., India

• Vol 2, No 2 (2015): Vol-2_Issue-02_February_2015 - Research Articles
  Is Brand Variety Replacing Brand Loyalty
  Abstract  PDF