Socio-Economic Characteristics of Domestic Tourism Consumers in Ibadan, Nigeria.

Muideen Adejare Isiaka, Rukayat Kikelomo Isiaka


Oyo State, like many other states in Nigeria, usually struggle to meet its recurrent expenditure needs due to low internally generated revenue and reduced allocation from federal purse. Tourism has been identified as an important economic asset that can help a national or subnational government in diversifying its economic base. This study examines the relationship between socio-economic characteristics of residents that participates in tourism consumption in Ibadan, the capital of Oyo state. Based on the analysis of the primary data collected through questionnaire administration in two prominent tourist sites, the study finds that education is the only socioeconomic factor that significantly affect the consumption behaviour of domestic tourists. Thus, government can use public awareness and education as a strategy to increase the significance of tourism in socio-economic system of Oyo State.

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