Why Young Generation Crazy About Cosmetics?

Dinda Aviolita, Wahyu Rahardjo

Abstract


Cosmetics purchasing become common among female university students. Meanwhile, when buying activities turned into excessive, uncontrollable and repeatedly done, it can be categorized as compulsive buying behavior. In time of its development, compulsive buying can negatively affected individual’s life. Self-esteem known to be the antecedent of compulsive buying behavior. This study aims was to empirically examine the relationship between self-esteem and female university students’ cosmetic compulsive buying behavior. Quantitative method with purposive sampling was used in order to gain 90 Gunadarma University’s female student within 18-25 years old. Hypothesis proposed was analyzed using pearson product-moment correlation and resulted with correlation coefficiency r = -0.323 and significancy p = 0,002. This indicated that there is a negative and significant behavior between self-esteem and cosmetic compulsive buying behavior among female university students, whereas the higher self-esteem resulted in lower compulsive buying behavior rates.


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Publisher

EduPedia Publications Pvt Ltd, D-351, Prem Nagar-2, Suleman Nagar, Kirari, Nagloi, New Delhi PIN-Code 110086, India Through Phone Call us now: +919958037887 or +919557022047

All published Articles are Open Access at https://edupediapublications.org/journals/


Paper submission: editor@edupediapublications.com or edupediapublications@gmail.com

Editor-in-Chief       editor@edupediapublications.com

Mobile:                  +919557022047 & +919958037887

Websites   https://edupediapublications.org/journals/.

Journals Maintained and Hosted by

EduPedia Publications (P) Ltd in Association with Other Institutional Partners

http://edupediapublications.org/

Pen2Print and IJR are registered trademark of the Edupedia Publications Pvt Ltd.