Farmers’ Perceptions Regarding Electronic Media Contribution (Knowledge, Attitude And Skill) In The Sphere Of Agriculture

Ghazanfar Ali Khan, Sher Muhammad, Khalid Mahmood Chaudhary


This research paper focuses on the farmers’ perceptionsregarding electronic media contribution with the perspective of knowledge, attitude and skill in the sphere of agriculture.The study was conducted in Faisalabad district of the Punjab, Pakistan. The information was probed out with the help of interview schedule from randomly selected 330 respondents. From the research findings, it appears that TV was in leading position followed by mobile and radio in improvement of knowledge, attitude and skill. Moreover, the knowledge domain is relatively conspicuous as compared to attitude and skill

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