Melas/Fairs are Important Place of Marketing for SHG’s Goods: A Case from Hyderabad, India

Dr. Shankar Chatterjee


This article is based on the study by contacting self-help groups (SHGs) whose products are sold in different melas/fairs across the country and one such case is presented here based on study carried out in Hyderabad.  This mela was organised, by the National Institute of Rural Development and Panchayati Raj, Hyderabad (popularly known as NIRD&PR), an autonomous organisation under the Ministry of Rural Development, Government of India, during 24-28 November 2016 as 14th Rural Technology and Crafts mela indicating like this 14 melas were organised by NIRD&PR where SHG members across the country could sell their products as well as others can know about the SHGs and its activities, so in future they get order also across the country. It is also a platform of exchanging ideas about each other’s goods.


Income/Earning, Mela/Fair, NIRD&PR and

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Chatterjee Shankar (2015) “Rural Development Programmes in India” RBSA Publishers , Jaipur

“Importance of Trade fairs” The Economic Times, May 22, 2009


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