Indian Retailing Sector – Prospects and Challenges

Kavleen Bharej

Abstract


This paper tries to give an overview about the Indian retailing sector, its growth and prospects. It has been observed that not many people know about its concept. That is why it becomes essential to give an overall encompassing view about its growth due to the accelerated awareness and brand consciousness among the customers across the different classes in India at the socio economic front.

Keywords


Indian Retailing Sector

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References


Barry Berman, Joel Evans R., ―Retail Management a Strategic Approach‖, tenth edition Pearson Education Inc., Dorling Kindersley Publishing Inc., 2007.

Levy Michael and Weitz Barton, Retailing Management, McGraw Hill. Pearson Education Inc., Dorling Kindersley Publishing Inc., 2008.

Rugman A. and D‘Cruz J., Multinationals as flagship firms: Regional business networks. Oxford University Press: Oxford, 2003.

Singh Sukhpal (2010): ‘Spencer’s Retail’, in M Harper, Inclusive Value Chains: A Pathway out of Poverty, World Scientific, Singapore, 81-93.




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Copyright (c) 2014 Kavleen Bharej

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