A Study on Marketing Strategies

K. Siva Narayana, CH. Bala Nageswararao


The maximum  studies  on standard interpret about the international markets had been a conflict and the clients from remote parts of the area increasingly more call for and prefer comparable products through low-fee positioning, low prices and fantastic offerings. Within the attitude of standard of the firm pursuing a worldwide marketing approach, advertising strategies and applications had been standardized across unique country wide boarder in regard to the product, promotional and pricing approach and distribution structures. However for studies that favors the idea of version in pursuing the worldwide advertising and marketing strategy in the direction of advance company performance calls for the differentiated technique of advertising approach. It is the prime benefit for the firm to own the capacity of consistent and deliberate activities to fulfill and exceed consumer preferences and value that can be regarded as consumer performance. This consumer overall performance is accomplished through the company no matter the method of


advertising and marketing that means either assignment standardization or variation. But, some scholars argue that a firm that pursues product adaptation method in a global market extends leads to income performance.

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