Product Development in a Platform- Driven Organization

Ms. Meenakshi, Salma Khan, Yogesh Chauhan, Sandeep Chauhan

Abstract


In this work, we questioned the planning hypothesis underlying most of the research on platform design. Using an inductive methodology, we analyzed the first phase of a product development belonging to the second generation of a product based on an existing platform. This led to three results.

Keywords


Multi-project management; Platform Strategy; Design; New product development

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Copyright (c) 2014 Ms. Meenakshi, Salma Khan, Yogesh Chauhan, Sandeep Chauhan

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