The Role of Radio in Building Opinion on Different Social Issues among Rural Masses

Faysal Azeez, Sayeda Mehwish Dildar, Muhammad Sher Juni, Aqeel Ashraf, Javeria Kareem, Shahid Irfan Anjum

Abstract


The study also reveals that difficult language and technicality in program format make it difficult for the rural audience to understand themes of the program. The study recommends that opinion leaders may be invited to speak on important issues as they have direct influence in the rural masses.

Keywords


Role of Radio; Building Opinion; Different Social Issues

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Copyright (c) 2014 Faysal Azeez, Sayeda Mehwish Dildar, Muhammad Sher Juni, Aqeel Ashraf, Javeria Kareem, Shahid Irfan Anjum

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