Marketing Strategies in Public Sector Banks - A Study

Abstract

In this modern computerized era every business organization are facing a tough competition especially in the banking industries. Marketing strategy is one of the most important areas in banking sector. This need to improve the performance and ensure sustainable growth of banks as competition in the banking industry. A sound marketing strategy becomes imperative for banks. In banking industries 7Ps of marketing strategies are implemented for its growth. The present study is based on a survey on three leading public sector banks in Nagercoil town .It aims to identify the marketing strategies they follow at present and also highlights some of major problems faced by the public sector  banks. The study also finds that there is a need to develop the marketing strategies and give suggestions to overcome the problems for long term growth of these banks.