Fundamentals of Marketing management
Abstract
This paper deals with basics of the marketing process, marketing concept and marketing mix i.e. product, price, place and promotion. Marketing is indeed an ancient art; it has been practiced in one form or the other.
Keywords
Fundamentals; Marketing management; Practice
Full Text:
PDFCopyright (c) 2014 Subhash khalkho, Sunny kumar
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
All published Articles are Open Access at https://journals.pen2print.org/index.php/ijr/
Paper submission: ijr@pen2print.org