Fundamentals of Marketing management

Subhash khalkho, Sunny kumar

Abstract


This paper deals with basics of the marketing process, marketing concept and marketing mix i.e. product, price, place and promotion. Marketing is indeed an ancient art; it has been practiced in one form or the other.

Keywords


Fundamentals; Marketing management; Practice

Full Text:

PDF


Bookmark and Share


Copyright (c) 2014 Subhash khalkho, Sunny kumar

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

All published Articles are Open Access at  https://journals.pen2print.org/index.php/ijr/ 


Paper submission: ijr@pen2print.org