“Online Marketing” – A Boom to Customers

Abstract

In the Era of globalization internet plays a vital role in all spheres of life and industries.   Online marketing is defined as advertising and selling products on the internet, through email and through wireless media. Digital marketing is an umbrella term for the marketing of products or services using digital technologies. Internet is very famous nowadays for satisfying people with various services related to various different fields. In today’s age of new opportunities and emerging technologies, there is a new communications infrastructure to transform the way business is executed. In this paper an approach has been made to analyze the transformations and innovations in the online marketing service provider’s amazon and flipkart and also a comparison has been done.