Social Media and the LokSabha Election-2014

Abstract

In a modern democracy, social media have been used by governments to involve masses in decision-making, and by civil societies to engage people in particular issues. However, social media can also be used to broaden political participation by helping people to communicate with their representatives. The LokSabha Election 2014 has been very different from the past LokSabha elections. Before LokSabha election 2014, elections have never created so much buzz especially among the younger generation of the country. For wooing the voters especially youngsters, Indian National Congress (INC), BhartiyaJanata Party (BJP) and other political parties of India have used social media as an election weapon to achieve the vote bank.