Customer Retention Strategy

Abstract

It is very difficult to explain briefly about the customer retention process. The customer will not prefer all the products available in the saloon. Hence he choose service which will satisfy all his needs.

In some scenarios customer’s buying intentions cannot be determined. For example now a days there are many beauty services render at the customer place . Where customer books there service  in the online which they prefer and the services is been done at home. When that service is been liked by the customers automatically the customer prefer same saloon service andquality they liked.

Customer retention high depends in attrition and silent attrition rates. Attrition is the process whenthe customers no longer want to use the service provided by the saloon.Supplierbreaks  relationship bond by informing the supplier that he will be no more a customer.Most of the defecting customers does  not inform the supplier that they are defecting. This process is called silent attrition where the customer stops taking a service from the saloon  The customer does not  prefer any services and leave the organisation without informing the supplier ,the organisation should be aware of the customer retention process and always try to safeguard their customer by  satisfying and promoting  many various service. When the organisation does not tend to analyse the customer defective this is where the silent attrition causes.Since the organisation are busy in developing the business the organisation will not have time to analysis the strategy of customer retention  process.