Customer Relationship Management CRM and Performance

Tushar Jain, Shubham Chauhan, Ramkesh Sharma

Abstract


In this paper, we examine the impact of customer relationship management CRM on firm performance using a hierarchical construct model.

Keywords


Customer Relationship; Management CRM

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Copyright (c) 2014 Tushar Jain, Shubham Chauhan, Ramkesh Sharma

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