Impact of Digital Marketing on Hospitality Business Performance

Abstract

The service sector contributes to the overall GDP of the country as this sector holds significant place. The research paper is based on studying the impact of Digital marketing on hospitality business performance. The analyst has considered surveying 200 employees of the hospitality sector in Australia that are questioned by the help of online survey via Likert scale questionnaire. The results have explained a positive impact of digital marketing on hospitality business performance because it has affected the marketing activities of the firm and also results in increasing frequent customer visits. This has also helped in building a favorable image of the business and also boosts sales level.