Awareness And Concern of Indian Automobile Consumers about Green Cars and Environmental Protection-A Study with Special Reference to Select City

Abstract

It believes around the world that the customers have been expressing concern towards environmental impact of products. In the recent times consumers and business have move their attention towards environmental friendly products which popularly known as green products, eco-friendly products etc. this study is an attempt to understand the level of awareness, knowledge and concern towards green products with reference to automobile industry and environmental consciousness by surveying 50 car users of Hyderabad city. The study concluded that the level of awareness about green cars is not at par level but more conscious towards environment protection. The study also concluded consumers are not showing their words in the action mode by adopting green products.