Fundamentals of Marketing Management

Manish Singh Mahar, Mr Manish, Deepak Singh Bisht

Abstract


This paper deals with basics of the marketing process, marketingconcept and marketing mix i.e. product, price, place and promotion.

Keywords


Fundamentals; Marketing Management

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Copyright (c) 2014 Manish Singh Mahar, Mr Manish, Deepak Singh Bisht

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