Fundamentals of Marketing Management
Abstract
This paper deals with basics of the marketing process, marketingconcept and marketing mix i.e. product, price, place and promotion.
Keywords
Fundamentals; Marketing Management
Full Text:
PDFCopyright (c) 2014 Manish Singh Mahar, Mr Manish, Deepak Singh Bisht
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
All published Articles are Open Access at https://journals.pen2print.org/index.php/ijr/
Paper submission: ijr@pen2print.org