Organizational Communication-An element in designing International Marketing Strategy

Abstract

At the present time, the world is witnessing a huge revolution in the communication field which is part of the contemporary technological revolution and one of its fruits this revolution has resulted in a series of political, social and economic challenges in the light of the modern global economic situations, especially with the emergence of the economic blocks and the international competence. The study is going to discuss the Organizational Communication- An element in designing International Marketing Strategy. This research seeks to know the strengths, weakness, opportunities and threats specific to communication and the companies’ internationalization strategy, and the attempt to show the dimension added by communication technology development in the field studying the communication and the companies’ internationalization strategy. The study concluded that the interest by the companies in the international marketing is increasing, especially regarding the strategies, and exploiting the marketing opportunities in the external marketing to confront the competition and challenging it.