Finding the Applications and Implications for a Proper Advertising to Meet the Standards in Target Marketing- A Study

Abstract

Marketing is a key concept in any business. There are many aspects of marketing such marketing techniques. This paper focuses on how to target a market. This paper has defined four factors for targeting an attractive market, i.e. size of market, growth, stability, and competition that affects the business or firm to target an attractive market is analyzed using rational analysis. It aims to identify the positive effects of such factors in determining the target market. The study finds that such factors positively affect the process of targeting an attractive market. the legal and political system of the country in which the firm resides adoption and their impact on the financial reporting environment of Bangladesh considering the underlying institutional and economic factors. It argues about trade-off between the scale advantage.(designed globally by the highly sophisticated authority) and the local advantage of decentralized adaptation.