Empowering Women of 21st Century through Mass Media

Abstract

Woman is a creation of the almighty just like a man. She is equal and sometimes even superior to men but the structure of the society has depicted women as a weaker section of the society. Its not the weakness of a women but the cruel outlook of the society which portrays women as helpless. It’s the lessons taught by the society in the name of culture which puts fetters against the freedom of women. The ability and attributes of a women are commendable and superior to any creation of the Almighty but the trend of the society hinders the path of progress and development of a women. The term given to strengthen women is called WOMEN EMPOWERMENT but this empowerment remains futile if it does not knock the doors of those who are ignorant of their abilities. Mass media is an effective tool to enlighten those who are unaware of the changes in the outlook of the society be it the legislative aspects or sociological trends.

This paper shall be covering the aspect of women empowerment and the role of mass media in strengthening women empowerment. The researcher shall be applying doctrinal research methodology for the better understanding of the concept.