A study of consumer buying behaviour towards gold with referred to women consumer in Mangalore city.

Abstract

This study has been conducted in Mangalore city by taking the women consumer in the city. This study has been conducted based on the objective of factors influencing the buying behaviour on the consumer towards gold. The buying behaviour is important stimuli for the purchase of the gold in the market if the consumer influenced by the buying motive then no one can stop him from buying the product in the market. To collect the study primary and secondary data is selected primary data mainly with the help of structed questionnaire and secondary data based on the past records. The analysis is based on the percentage and interpretation.