Challenges for Online Marketing in India

Abstract

There are problems in online trading from the point of view of providers and consumers. The biggest problem is cybercrime and absence of protection of personal data. The online retail companies have problem of profitability and absence of sustainable development. Information technology has transformed the way people work. Electronic commerce has unleashed yet another revolution, which is changing the way businesses buy and sell products and services. The internet gave another boost to e-commerce. Internet marketing or online marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce. The aim of the paper is to study the challenges for online marketing in India.