Personal and Non-Personal Influences On Purchase Behaviour towards Footwear

Abstract

This study attempts to analyze the factors influencing the purchase decision of footwear by the college students in Bathinda City. The survey study on “Personal and Non-Personal Influences on Purchase Behaviour towards Footwear” has been conducted to observe the preferences of college students. The study is based on a survey of 200 college students in Bathinda city. It was decided to have residential status-wise, education stream-wise and income level wise analysis of responses obtained from the survey. The analysis of data collection was carried out by using simple frequencies, percentages chi-square test and weighted average scores. The research indicated that window displays are the most influential among the respondents irrespective of their residence, educational, and income categories. Category wise, the majority of the students irrespective of their residence, education and income categories are influenced by their choice of footwear by their friends followed by family members.