A study on tourist preference between urban tourism and Rural Tourism in India

Yashraj Gupta, Akhil Bhargava


The objective of this study is to identify the tourist preference between Urban and Rural tourism. Primary data obtained through questionnaire has been used. The data sample consisted of about 150 records which could be a limitation of the study however, the data sample was well distributed. Multiple independent variables were considered including; Sports, Treks, etcto obtain the customer preference. One Way Anova and Chi Square Analysis have been performed. The results clearly indicate that the tourists prefer Urban tourism when compared to Rural tourism. The results have been found to be consistent with the literature reviews.

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