A Study on Concept comparison of Political Marketing and Marketing

Abstract

The common belief of the modern marketers has led to make everyone belief that campaigning is now marketing. They believe that there can be direct implications of marketing theories and tools on politics. There are number of key differences in the conventional marketing and political marketing. This paper considerably compares the two in order to find outs the grounds of similarity and dissimilarity. The components of marketing definition can explain a lot about the application of marketing on politics. So the components of marketing definition have been used to check the applicability. The results put out a picture of a mixture of similarity and dissimilarity based on which the blind application of marketing tools can’t be recommended.