Role of Information and Communication Technology in the Survival of Small Business

Mrs Shuchi Goel, Mrs. Sunena


As more and more ICT tools being developed and used in small business, it is a good belief to imitate how ICT had effects on small business as there is a lacking of such study. The world in changing and new information and communication technologies (ICTs) are powerful contributors to this change. Society is moving from an industrial model with vertical hierachical structures to a grilled society with increasingly horizontal organizational framework. Today's society is mould by sudden growth and progress of information technology (IT) resulting with its great reliance on the knowledge and competence of individuals from the ICT area. The use of ICT places outlook on small business owners to act in a decent manner towards employees, customers, suppliers and other stakeholders, as well as making invulnerable that technology is used in a socially responsible manner.  



Small business, internet, information technology.

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