Consumer Buying Behavior towards Books in Erode City

G. Yoganandan, G. Prabhu kumar

Abstract


The study suggested that book festival programs can be conducted twice or thrice in a year which will enhance the awareness about the book reading among the public and make them to buy more book.

Keywords


Book; Consumer behavior; Education; Factors

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Copyright (c) 2015 G. Yoganandan, G. Prabhu kumar

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