A Study On Advanced Marketing Techniques Adopted By Reliance Jio, Nagpur

Abstract

Businesses monitor Marketing Strategy in order to determine how to increase their customer base, customer loyalty, revenue, profits, market share and survival. Although greater profit is the primary driver, exemplary businesses focus on the customer and his/her experience with the organization. They work to make their customers happy and see Marketing Strategy as the key to survival and profit. Marketing Strategy in turn hinges on the quality and effects of their experiences and the goods or services they receive. Marketing Strategy can be experienced in a variety of situations and connected to both goods and services. It is a highly personal assessment that is greatly affected by customer expectations. Marketing Strategy differs depending on the situation and the product or service. A customer may be satisfied with a product or service, an experience, a purchase decision, a salesperson, store, service provider, or an attribute or any of these. Some researchers completely avoid “satisfaction” as a measurement objective because it is “too fuzzy a Reliance Jio to serve as a meaningful benchmark.” Instead, they focus on the customer’s entire experience with an organization or service contact and the detailed assessment of that experience.