A Study of Consumer Behaviour with respect to Padole New Prosperity Land Developer & Builder, Nagpur

Abstract

Consumer behaviour applies the concept of sensory Behaviour to marketing and advertising. Just as sensory Behaviour relates to how humans perceive and process sensory stimuli through their five senses, consumer Behaviour pertains to how individuals form opinions about companies and the merchandise they offer through the purchases they make. Merchants apply consumer Behaviour theory to determine how their customers perceive them. They also use consumer Behaviour theory to develop marketing and advertising strategies intended to retain current customers -- and attract new ones. Consumer Behaviour is an important tool for evaluation of marketing strategies. The marketers are keen on checking the consumer Behaviour towards service, quality of products, pricing, packaging and the sales promotion activities. Consumer Behaviour depends on the relationship between a consumer and the business organization and various aspects of services provided by the company for example, quality and reliability. Organizations must keep in mind both the internal and external factors that influence audience Purchasing Interest during the communications process. Identifying and analyzing how consumer’s access marketing. Communications reveals their preferences in receiving information.