Exploring the Consumers' Percept and Ethics of Counterfeit Products

Abstract

Counterfeits was hitchhiking and free use the reputation of authentic product, and that sell counterfeits products were less than the price of the authentic product. Most of consumers are aware that the counterfeit product affects the profits of authentic manufacturers. There are also certain degrees of awareness of the ethical considerations involved in buying counterfeit products. However, counterfeit products are still rampant, indicating that the market still has a certain degree of attraction to attract consumers to purchase.