Structural Equation Modeling Between Brand Equity Elements and Retail Store Attributes

Abstract

Brand value is the result of different promoting systems of any association which is reflected in the customers' reaction. Brand value is seen by customers as the esteem added to the item by partner it with a brand name. The Elements of brand value help to build the client base of a firm. The viability of showcasing techniques is upgraded by mark value resources. Brand value relies on the idealness of the mentalities which customers hold about a specific brand. Building positive brand value would empower an association to appreciate an upper hand. It is basic for firms to make one of a kind, solid and ideal relationship for building solid brands. Understanding the different components of brand value would help the associations to know the esteem gave by the brands to its customers. Advertisers need to choose proper brand components for making positive brand value. Retailer brands are very not quite the same as item marks that the real utilization of those marking standards differs with each other. Retailers have a tendency to make their image pictures in various courses, e.g., through interesting relationship to the nature of their administration, item go, valuing and so forth. This study created a structural equation of model of Branding Elements and Retail store attributes. It identified the relationship between brand equity and attributes of retail stores.