Predict the Consumer Behaviour and Impact of Social Media on Consumer Behaviour

Abstract

This paper aims to study how to predict consumers behaviour and impact of social media on consumer behaviour. It is observed that the aim of the marketing is to meet and satisfy the target customer’s need and wants better than competitors. So the study of the consumer behaviour is essential for satisfying the customer needs in a effective and efficient manner. Many factors, specifications and characteristics influence the individual in what he is and consumer in his decision making process, shopping habits, purchasing behaviour, the brands he buy, the retail he goes. There are various problem in studying consumers behaviour. So , in this paper we discussed need , obstacles, how to predict consumers behaviour and impact of social media on consumer behaviour.