Green Marketing Strategies- A Study of Selected Leading Companies

Deepak Kumar, Suman Lata

Abstract


Green marketing requires awareness not only from customer but also from the manufacture of goods which are consumer goods as well as industrial goods. The main objective of the present study is to understand the impact of green marketing on the companies. In the field of ethics and social responsibility, green marketing themes are core areas related to environmental safety and human wellbeing. Finding suggests that the companies have favorable attitude towards green product and green marketing because green marketing helps in improving the sales and the image of the companies.

Keywords


green marketing, green product, biodegradable

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References


Dutta B (2009),” Sustainable Green Marketing The New Impaerative”, Marketing Mastermind, pp 23-26 IUP Publications, Hydrabad.

Mohd Rafi Y and Azman Z (2003),” Customers’ awareness Perception and Future Prospects of Green products in Pahang, Malaysia”, The Journal of Commerce, Vol. 3, No. 2 pp 1-10.

Oyewole P(2001),” Social Costs of Environmental Justice Associated with the Practice of Green marketing ,’ Journal of Business Ethics, Vol 29, No. 3 pp 239-252.




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Copyright (c) 2014 Deepak Kumar, Suman Lata

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