A Study on Customer Loyalty and Online Banking Services

Abstract

In the present scenario, every competitive business must be required modern skills for attracting new customers and retaining the existing customers. thus, business people are give more importance to customer loyalty. Now a day's banking institutions more concentrates with customer loyalty, for that bank peoples are to achieve their goals with help of online banking services. Online banking is best way for bankers to reach new and existing customers. to enhance the understanding of customer loyalty towards online banking context researchers made interviews and constructed a questionnaire  to make this study more authentic primary data is collected from the respondents of Hyderabad  and statistical tools are used for analysis and reach on valid conclusion, with sample size 427 respondents and tested via descriptive statistics , percentages ANOVAs, correlations and multiple regressions. for conducting customers survey Likert scale based questionnaire was developed. collecting data was analysed using principle component using SPSS 20.0. the results of the correlation study showed that there is a strong correlation between e-banking services and customer loyalty and  customer loyalty and age in and also there is strong impact customer loyalty and e-banking services have  higher positive impact.