A Study of Customer Satisfaction towards Online Shopping In Rohtak District

Abstract

Online shopping is a way through which goods and services are bought and sold on the internet. Online shopping has become a rapidly industry. Various users of internet have stated that they primarily use internet for online shopping. Through online shopping clothes, mobiles, books, footwear, computer hardware etc. can be easily bought. It is easier to access and compare a large variety of brands and their products through internet. Internet has resulted into being the most convenient method of shopping. A few clicks and a person can buy products of his own choice. it has become necessary to understand that how people perceive online shopping. So the objective of this paper is to analyze whether customers are satisfied towards online shopping in Rohtak District. Data is collected through questionnaire and analyzed by SPSS. It is resulted that customers are satisfied towards online shopping.