Consumption of Fast Food: Eating Behaviors among Educated Youth in Pakistan

Abstract

Pakistan has gone through changes of living standards for everyday comforts toward unfortunate dietary patterns, for example, high fast food utilization. The youth are considered to be the most affected and influenced by these changed eating practices. In order to gain useful insight on this dietary pattern, this research established an Online Research survey, to explore the current trend of fast food consumption among educated people and to analyze different dynamics of the fast food industry in Pakistan. The research questionnaire had used as an instrument for data collection. Data was analyzed using Microsoft Excel. Results showed that Adults spend more cash on fast food because of its taste. Educated youth like to eat fast food outside their homes as an amusement more than their need. It is additionally found that the consumption of fast food was one of the causes of health problems among the youth.