M-wallet acceptance in India: Identifying the impact of Education

Abstract

In this era of digitalization every commercial institution are rapidly adopting various forms of advanced information and communication technology (ICT). Similarly, the Indian banks or other financial companies are competitively introducing more innovative Internet/e- banking or M-banking delivery channels and services to the customers. The purpose of the Present study is to understand the consumer acceptance of M-wallet services and it explores the effect of consumer’s education level. The study adopted basic constructs of the technology acceptance model (TAM). The findings reported that the education level shows significant effect on M-wallet acceptance. High educated consumers found to have high acceptance level than lower and middle level educated consumers. The results provide implications for bank managers to adopt appropriate strategies to encourage M-wallet adoption among the consumers.