Is Brand Variety Replacing Brand Loyalty

S. Shanmugapriya, G. Gnanaselvi

Abstract


This paper will study the customer-based brand variety which refers to the consumer response to a brand name.

Keywords


Brand; Loyalty; Variety; Customer and Behaviour

Full Text:

PDF


Bookmark and Share


Copyright (c) 2015 S. Shanmugapriya, G. Gnanaselvi

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

All published Articles are Open Access at  https://journals.pen2print.org/index.php/ijr/ 


Paper submission: ijr@pen2print.org