Media and Semiotics

Abstract

Media literacy is related to semiotics which is an important part of social life. It is communication of representations, perceptions and interpretation. Various contexts of media messages effectively alter the interpretation of meanings. Semiotic analysis is identifying the relationships with structurally organized groups of signs. Semiotics interprets in numerous media domains. It has developed in relation to socio cultural issues. Semiotics deconstructs the communicative visuals to attain the meaning and ideology. We are surrounded by logos and signs all around us and so we human beings can analyze by the skills of ourselves. There are limits to the semiotics in our life. There is relationship between linguistics and semiotics, it is considered as trans-disciplinary tool and applied to all scientific fields. It can be developed with logics and philosophy. Semiotics is related to education. Knowledge is interconnected and varies with culture. We are surrounded by virtual world around us. We are constantly affected psychologically and socially.