CUSTOMERS’ PERCEPTIONS TOWARDS VIRTUAL SHOPPING-A CASE STUDY OF INDIA

Abstract

The purpose of the study was to determine customers' perceptions towards online retailing in India. The sample for the study comprised of 330 respondents selected through randomized convenience sampling using mall intercept technique. The responses of the respondents were collected through questionnaire comprising of 22 literature based assertions. By applying statistical technique of Factor Analysis, five factors were found to be significantly loaded in the study.