Analysis of Public Participation in Place Branding: A Case Study of City of Alor Setar, Malaysia

Abstract

The paper study the involvement of place users into place branding. It examines involvement to; first, knowledge of public participation; second, involvement in public participation; third, perception that city managers include place users in planning and implementation stage of place branding; fourth, local community must together with government agencies in brand development process, and; fifth, respondents' willingness to participate in the planning and implementation stage. The method used in this study was quantitative by using the questionnaire as a tool. The findings revealed that place users willing participate in any stage of the program. The paper concluded by recommending for further research in the willingness of the private sector in various sectors to cooperate and collaborate, regarding services and financial matters.