A Study on Investor Satisfaction Regarding Birla Sun Life Mutual Fund with Special Reference to Krishangiri District

Abstract

India is one of the fastest growing countries in world many people to investment mutual funds companies. Mutual funds have come, as a much needed help to these investors. It is a special type of institutional device or an investment vehicle through which the investors pool their savings which are to be invested under the guidance of a team of experts in a wide variety of portfolios of corporate securities in such a way as to minimize risk, while ensuring safety and steady return on investment. The mutual funds are presented with a very challenging task ahead of them in trying to attract the Indian investors who traditionally look for three main aspects, - yield, liquidity and safety in investments. From the investors’ point of view the mutual funds are expected to offer higher returns than the other available investment alternatives.  In addition, mutual funds offer safety and liquidity. Therefore knowledge about risk-return characteristics of various mutual fund schemes would enable the prospective investors in their investment decisions. The main reason that prompted the study on the beneficiaries of the Birla sun life mutual fund company is a need to examine whether the mutual funds are an alternative investment avenue for the small and middle income group investors. The present research paper use both primary and secondary data. In this way this research paper analyzed with beneficiaries of Birla sun life mutual fund Company in India.