Mobile Marketing From Marketing Strategy to Mobile Marketing Campaign Implementation

R. Venkatesh

Abstract


Over the past few years, mobile marketinghas generated an increasing interest among academicsandpractitioners.Whilenumerousstudies haveprovidedimportantinsights into the mobile marketing, our understanding of this topic of growing interest and importanceremainsdeficient.

Keywords


Mobile Marketing; Marketing Strategy; Mobile Marketing Campaign Implementation

Full Text:

PDF


Bookmark and Share


Copyright (c) 2015 R. Venkatesh

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

All published Articles are Open Access at  https://journals.pen2print.org/index.php/ijr/ 


Paper submission: ijr@pen2print.org