Consumer Awareness and Perception towards Woolen Shawls

Abstract

Woolen Shawls were first widely produced in the Kashmir, India. They were imported into Britain in the late 18th century, and were very expensive. Before long, British weavers tried to make shawls of their own in wool to compete with imports from Kashmir The English word shawl comes from the Persian shawl, meaning a type of woven fabric. The finest shawls were made in Kashmir using the soft fleece of the mountain goat. They were extremely expensive, and were worn mainly by noblemen, draped over the left shoulder and the head.