Studying people contact to e-billboard advertising information

Pin-Fenn Chou

Abstract


E-advertising is a new way of advertising promotion. The main appeal of the advertisements is to obtain the benefits of broadcasting at the crossroads. The study will explore whether is all contenders can benefit from this advertising way. The study uses the statistical analysis to calculation the received questionnaires data. The results provide the companies to evaluate the effects for using e-advertisement as the marketing way.


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