Consumer Buying Behavior with Respect to Product Packaging Strategy by FMCG Companies in Nepal

Dr. Fuangfa Amponstira, Mr. Sujan Raja Shrestha, Bhupendra Rawal


The study examines the relationship between product packaging and consumers buying culture in the context of Nepal. Different research in the international front has shown positive causal relation, between these two phenomena. Using the survey method, the study has tested whether such positive relationship do exist in the context of Nepal.


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