Women Consumer Buying Pattern of Cars in Tirunelveli District

Abstract

Ever since the advent of information technology in India, there has been a steady increase in the number of women employees in these industries. As these working women are paid with handsome of salaries by the companies and their working hours are varied, there is a need for them to have safe and secure transportation with a fair degree of privacy. These factors enable the women employee to purchase four wheelers of different brands. Yet another factor that encourages the women employee to purchase cars is the liberal loans offered by commercial banks and financial institutions. This also helps the automobiles industries to develop and launch the new products with wider variety of mix to meet the specification and demands of women consumers.