Effectiveness SNS (Social Network Sites) Advertisements on Purchase Intention

Abstract

Abstract

The article tries to find out the effectiveness SNS (social network sites) advertisements on purchase intention. One objective of this study is reached through proper methodology. Sample size was 400. Multi-stage sampling technique was adopted. Multiple regression analysis was used for data analysis. It is found that the face book photo advertisement and video advertisement, promoted tweeter advertisement and promoted account tweeter advertisement are influenced on purchase intention and the face book text advertisement doesn’t impact the purchase intention. Based on the findings, the researcher concluded that, the face book text advertisement has low impact on purchase intention. Short representation of product details and clear description of product features with simple sentence formation can helps to improve the impact of face book text advertisement on purchase intention. Also, repeated posting of various advertisements for the same product with focusing product features, unique designs, price and offers may improves overall positive impact on user’s minds towards purchase intention.