Effectiveness SNS (Social Network Sites) Advertisements on Brand Image

Abstract

Abstract

The article tries to find out the effectiveness SNS (social network sites) advertisements on purchase intention. One objective of this study is reached through proper methodology. Sample size was 400. Multi-stage sampling technique was adopted. Multiple regression analysis was used for data analysis. It is found that the face book text advertisement, photo advertisement and video advertisement are influenced on brand image and promoted tweet advertisement and promoted account tweet advertisement doesn’t impact the brand image. Hence, it is concluded that the three types of face book advertisement have positive impact on brand image. So advertiser can concentrate a little bit on creating text ad among the three face book advertisements. The promoted tweet advertisement and promoted account advertisement have less impact when compare with face book advertisement on brand image. Regular tweet on their official pages and publish different types of advertisements for the same products with eye catching designs and easy understandable contents. By following these suggestions advertiser can increase the brand image in social media.